Keyword research
Find the searches worth writing for, then track them
A word in, the searches people actually make out: monthly volume, difficulty and intent per row, each one a click from rank tracking.
- searches per lookup, busiest first
- 100searches per lookup, busiest first
- numbers on every row: volume, difficulty, intent
- 3numbers on every row: volume, difficulty, intent
- from a row to a tracked keyword
- 1 clickfrom a row to a tracked keyword
- before the same word costs another lookup
- 30 daysbefore the same word costs another lookup
Three questions, one answer
Every row carries the three things that decide whether a keyword is worth a page. How many people search it, so you know what the work is worth. How hard it is, on a 0 to 100 scale with the number printed rather than hidden behind a colour. What they want - to learn, to compare, to buy, or to reach a brand.
That last one is doing more work than it looks. A search with buying intent and 400 a month is usually worth more than an informational one with 40,000, and a tool that only reports volume cannot tell you which is which.
Brand names are hidden, and that is a measurement rather than a preference
On the first real search this feature ran - “hotel furniture” - 52 of the 100 results were somebody else’s shop name. “ashley furniture” is 2,240,000 searches a month at a difficulty of 3, and it is worth nothing to a furniture shop that is not Ashley.
Sorted by volume, which is the only sort that makes sense, those 52 sat on top and buried the 48 rows worth reading. So the default view leaves them out, and the button that brings them back says how many there are.
What it is for
Three moments where a keyword list is the difference between guessing and knowing.
An empty rank tracker
Rank tracking starts blank, and a blank tracker is a feature nobody uses. This is where the first forty keywords come from - found, judged, and added in one pass.
A page you are about to write
Before writing, the question is which phrase to write for. Two words that mean the same thing to you can be 200 searches a month and 20,000 to Google.
A market you do not know yet
A new client, a new country, a new product line. Type the plain noun for what they sell and read what people actually call it.
Then track it, and watch it move
Research on its own is a report. The Track button on each row adds the keyword to rank tracking, where it is checked every morning, two pages deep, with alerts when it moves.
Tracked keywords carry their search volume too, so the panel can say what your positions are worth rather than only what they are - “four in the top three” reads differently when those four are 12,000 searches a month.
What it costs you
Counted per plan rather than priced in credits, and the reason is not arbitrary.
A lookup is a real invoice
A crawled page costs us our own machine; a keyword lookup is a bill from an index we rent. Letting the two share one meter would let a big credit balance turn into an expensive one.
100 / 300 / 750 a month
Starter, Pro and Agency. Free has none. The counter is on the page, with the date it refills, so you always know where you stand.
A repeat is free
Search volumes are monthly figures, so asking the same word twice in a month would buy the same numbers twice. It comes back from what you already paid for, and the page says so.
Questions
- A paid keyword index, asked live when you press Search. The same vendor supplies the backlink graph, so it is one account and one bill rather than another subscription.
- One search. It returns the hundred busiest searches around your word, with volume, difficulty and intent for each - not one lookup per keyword. Asking the same word again inside a month costs nothing at all, so a page reload is free.
- A 0 to 100 estimate of how hard it is to reach page one. Under 30 a good page can rank on merit; over 60 it usually needs links as well. It is shown as a number and a bar, never as a verdict, because it is an estimate and you know your market better than an index does.
- Because you cannot rank for somebody else's shop name. On the first real search this feature ran - 'hotel furniture' - 52 of the 100 results were brands like 'ashley furniture', and sorted by volume they sat on top and buried the rest. They are one click away, not gone.
- From Starter up. Free has none, Starter has 100 lookups a month, Pro 300 and Agency 750. It is counted per plan rather than charged in credits, because a lookup is a real invoice from a vendor while a crawled page is our own machine.
Start free
One site and 100 credits - up to 200 pages a scan, about 5 scans, and the whole report. No card. Paid plans add more sites, bigger crawls and the AI rewrites.